Color Of The Year

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Pantone Color of the Year 2017 Greenery 15-0343.

According to the Pantone Color Institute -the global authority on color, Green will be everywhere in 2017. Not just any old Green, of course: Pantone 15-0343, colloquially known as Greenery, a refreshing Yellow-Green hue with distinct character. A shade that evokes the first days of Spring when nature’s Greens revive and restore, symbolic of new beginnings. Illustrative of flourishing foliage and the lushness of the great outdoors, Greenery is nature’s neutral, described as “a combination of warmth and a certain cool.” An attempt to distill and forecast this year’s prevailing mood into a single tone. #colorforecast

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Pantone Color of the Year 2017 Greenery 15-0343.

Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose. ~Leatrice Eiseman, Executive Director of the Pantone Color Institute

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Pantone Colors of the Year 2016 Rose Quartz 13-1520 & Serenity 13-3919.

Last year, Pantone took the seemingly radical step of choosing two colors, Serenity and Rose Quartz to reflect the gender-bending move toward “equality and fluidity” taking place across society and fashion. That said, The Artful Blog’s immediate impression was more “He’s A Boy” and “It’s A Girl,” and although sweet and light, restful and Zen, too baby-hued somehow undermined credibility and likeability. Pantone recovers this year with more adult and aesthetically pleasing Greenery that resonates both literally and metaphorically, even universally. “There’s a Japanese concept called ‘forest bathing,’ which says that when you are feeling stressed, one of the best things to do is go walk in the forest,” says Eiseman. “But if you can’t do that, what can you do? Bring Green into your environment. Put in on your body, or in your house or near your desk. That symbolic message is very important.” #fortheloveofgreen

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Pantone Color of the Year 2017 Greenery 15-0343.

The color of the year is a bit of an assist to the fashion, beauty, interior design industries, and product and graphic design, all of which can use it as an organizing principle and marketing tool. Greenery makes for a lovely pop of fresh color woven into a sophisticated botanical print with other neutrals or in monochrome, and sings smartly in tandem with complementary colors, sartorially speaking, however The Artful Blog cautions a light hand. Just as Rose Quartz and Serenity conjure Pink Flamingos along the shoreline, Greenery, as a single note, veers toward Kermit The Frog if not tempered judiciously. #sesamestreet